PowerBI

3 Crucial Tips for optimizing Google Analytics with Microsoft Power BI

David 211 October 1, 2016 Analysis, Digital Analytics, PowerBI

Background It’s estimated that 55% of all the worlds websites have Google Analytics [GA] installed on them. This number dwarfs the next largest competitor, Adobe. Due to its sheer size, scale, ease of use, and robust API’s – pretty much everyone supports it, including Microsoft PowerBI. PowerBI’s integration with GA is longstanding, pretty solid, and…

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Creating simple time series forecasting using Microsoft PowerBI and DAX

David 691 September 27, 2016 Data Visualization, Digital Analytics, PowerBI

Microsoft’s PowerBI platform continues to present itself as a strong competitor to entrenched players like Tableau, Looker, and Qlik. Power BI has strengths with its embedded ETL toolset, very fast Columnar (SSAS) database, powerful DAX programming language, R integration, and its compelling pricepoint. That aside, there are still key areas that are missing when compared to…

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