Meet the Author

IMG_0668My name is David Johnson. I am an experienced Analytics and Business Intelligence professional with over 20 years of development and database experience and over 15 years of Analytics experience – focusing on business and specialty in multi-product engagement relationships. Like many: my love affair with technology started at a very early age: programming in hex (assembly language) on an old Apple IIe. Over the years I have grown through many roles (programmer, DBA, architect, owner of multiple business lines and most currently, as a Director of Analytics). My experience has taught me the economics of the Internet and how it relates to all stakeholders (the customer, the business owner and the engineers making it happen).

To me; Analytics is so much more than the mere parroting of Pageviews and Unique Visitors – it is the quantifiable measurement and marriage of the business needs, the customer journey and the customer relationship. Done well, it will tell you what has worked, what hasn’t and what the outlook is. It is about stimulating an open and productive (data driven) dialogue with all stakeholders. It is about inclusion and promotion – not hoarding data points. The growth in the technology and marketing stack over the past 5 years has opened many doors into the customer experience and made that instantly accessible to all stakeholders. Done well and with forthright and respect, it will facilitate the growth the business. For that is what justifies the role.

In publishing my work for general consumption – it is my sincere hope that it furthers the craft and enhances your business. If you have questions, feel free to drop me a line on linkedin 

Regards,

D

35 Comments


  1. I do agree with all of the ideas you haveintroduced in your post. They are very convincing and will definitely work.Nonetheless, the posts are very short for newbies.May you please extend them a bit from subsequent time?Thank you for the post.

  2. I¡¦ll immediately snatch your rss feed as I can not find your email subscription link or e-newsletter service. Do you’ve any? Kindly permit me realize so that I may subscribe. Thanks.

  3. you’re really a just right webmaster. The website loading speed is amazing. It sort of feels that you are doing any unique trick. Also, The contents are masterwork. you’ve performed a excellent activity on this matter!

  4. Hello very cool blog!! Guy .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also…I am satisfied to find a lot of useful information here within the put up, we’d like develop extra techniques on this regard, thanks for sharing.

  5. Good web site! I really love how it is simple on my eyes and the data are well written. I’m wondering how I might be notified when a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a nice day!

  6. I just want to tell you that I am just very new to blogging and actually savored your web-site. Very likely I’m likely to bookmark your blog post . You definitely come with beneficial article content. With thanks for sharing with us your web site.

  7. How can I insert a tag cloud into my blog @ blogspot? I try using the gadget options but I can’t find a 3rd party one listed. Can someone please show we where to get one and how to install it?.

  8. I’m really into photography and would quite like a job involving it however i do NOT want to take pictures of people (weddings and stuff), i like taking arty/creative pictures. I also love writing and I have been thinking of writing for a teenage magazine and hopefully being able to get photography in there as well. Has anybody got any ideas on what job I could do that involves my kind of photography and writing and how I could get there. At the moment I’m 16..

  9. I just discovered using Joomla for dynamic website design but feel the limitation on use of templates is a major minus. I think it should be possible to use my own template in the design. Anyone help?.

  10. Clomid For Male Purchase Zithromax Dose For Strep Cephalexin Side Effects Allergic To Amoxicillin Acheter Cialis Origine Propecia Canada Pharmacy Online

  11. Apple had expected it to reach this milestone more than six months ago, but in order to maintain its leading position, Spotify has expanded its various promotions, including the launch of a discount subscription package with video streaming service Hulu. Recently,

  12. Hey there. I found your blog by way of Google whilst looking for a related subject, your website got here up. It appears great. I have bookmarked it in my google bookmarks to come back then.

Leave a Reply

Your email address will not be published. Required fields are marked *